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18. Secondary data for marketing research can also be described as: O a. Data collected from respondents Ob. Data collected from a survey Oc Data previously compiled for some purposes other than the current study O d. Unrefined data 25. Which of the following statements about a customer and consumer is correct? O a. Both can never be same person O b. One purchases a product, while the other consumes it Oc Both are the only requirements for a marketing exchange to occur Od. One selects a product, while the other purchases it & A company's marketing mix consists of the following elements: Oa. Product, promotion, place and price Ob Price, product, promotion and people Oc Promation, price, production and people Od. Product, price, pracess and people 22 When backed by buying power, consumer wants become O a. Products Ob Demands Oc Purchase Od. Needs

18. Secondary data for marketing research can also be described as: O a. Data collected from respondents Ob. Data collected from a survey Oc Data previously compiled for some purposes other than the current study O d. Unrefined data 25. Which of the following statements about a customer and consumer is correct? O a. Both can never be same person O b. One purchases a product, while the other consumes it Oc Both are the only requirements for a marketing exchange to occur Od. One selects a product, while the other purchases it & A company's marketing mix consists of the following elements: Oa. Product, promotion, place and price Ob Price, product, promotion and people Oc Promation, price, production and people Od. Product, price, pracess and people 22 When backed by buying power, consumer wants become O a. Products Ob Demands Oc Purchase Od. Needs

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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18. Secondary data for marketing research can also be described as: O a. Data collected from respondents Ob. Data collected from a survey Oc Data previously compiled for some purposes other than the current study O d. Unrefined data 25. Which of the following statements about a customer and consumer is correct? O a. Both can never be same person O b. One purchases a product, while the other consumes it Oc Both are the only requirements for a marketing exchange to occur Od. One selects a product, while the other purchases it
Transcribed Image Text:18. Secondary data for marketing research can also be described as: O a. Data collected from respondents Ob. Data collected from a survey Oc Data previously compiled for some purposes other than the current study O d. Unrefined data 25. Which of the following statements about a customer and consumer is correct? O a. Both can never be same person O b. One purchases a product, while the other consumes it Oc Both are the only requirements for a marketing exchange to occur Od. One selects a product, while the other purchases it
& A company's marketing mix consists of the following elements: Oa. Product, promotion, place and price Ob Price, product, promotion and people Oc Promation, price, production and people Od. Product, price, pracess and people 22 When backed by buying power, consumer wants become O a. Products Ob Demands Oc Purchase Od. Needs
Transcribed Image Text:& A company's marketing mix consists of the following elements: Oa. Product, promotion, place and price Ob Price, product, promotion and people Oc Promation, price, production and people Od. Product, price, pracess and people 22 When backed by buying power, consumer wants become O a. Products Ob Demands Oc Purchase Od. Needs
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