Last week, you replied to the RFP email. This week, you are developing a survey that will ask the appropriate questions that are both unbiased and non-revealing. It is important to remember that this is a blind study and the individuals participating in the study are unaware that Kohl's is the company conducting the research. This survey will serve as the pre-focus group screener.
Last week, you replied to the RFP email. This week, you are developing a survey that will ask the appropriate questions that are both unbiased and non-revealing. It is important to remember that this is a blind study and the individuals participating in the study are unaware that Kohl's is the company conducting the research. This survey will serve as the pre-focus group screener.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Jj.133.

Transcribed Image Text:Last week, you replied to the RFP
email. This week, you are developing
a survey that will ask the appropriate
questions that are both unbiased and
non-revealing. It is important to
remember that this is a blind study
and the individuals participating in
the study are unaware that Kohl's is
the company conducting the
research. This survey will serve as the
pre-focus group screener.
Target Market Specifications:
1. Females
2. Age 25-54
3. Household Income (HHI) of
$30,000 or greater
4. Minimum of a high school
diploma
5. Shops at Kohl's at least once per
month
6. Does not reject Kohl's
7. Has purchased clothing within the
past month
8. Has purchased home products
within the past three months
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