Issue 1 (name the issue)Issue 1 Description. Describe the issue. Explain why it is an issue.Issue 1 Solution (description). Describe your solution to the issue aboveIssue 1 Advantages and disadvantages (description). Explain the advantages and disadvantages of your solution. In this section disadvantages should not outweigh the advantages. Issue 2 (name the issue)Issue 2 Description. Describe the issue. Explain why it is an issue.Issue 2 Solution (description). Describe your solution to the issue aboveIssue 2 Advantages and disadvantages (description). Explain the advantages and disadvantages of your solution. In this section disadvantages should not outweigh the advantages. **Title: Using Snapchat to Reduce Risk at Rent the Runway****Overview:**Rent the Runway is a company that offers rental of high-end dresses and accessories for special events. They cater to customers who desire to wear luxury fashion without purchasing the items outright. This innovative approach allows access to designer clothing at a fraction of the cost.**Key Points:**- **Customer Experience:** Rent the Runway is committed to providing a seamless experience by allowing customers to try on two different sizes of each dress before making their decision. This minimizes the risk associated with fit and ensures customer satisfaction.- **Social Media Strategy:** To further enhance the customer experience and reduce perceived risk, Rent the Runway utilizes Snapchat. Through this platform, they connect with their audience by sharing real-time updates and fashion tips, thus enhancing customer confidence and engagement.- **Target Audience:** The service primarily targets women who seek high fashion options for events like weddings, galas, and parties, without the financial commitment of purchasing a designer piece.- **Customer Satisfaction:** The company is dedicated to offering superior customer service, aiming to refine their processes continually. This includes using feedback to improve their offerings and address any concerns.**Visual Description:**The accompanying image features Rent the Runway's personalized fitting service, displaying a customer trying on a designer outfit. The service is designed to ensure the customer's chosen pieces fit well, thus emphasizing the attention Rent the Runway pays to individual customer needs.**Conclusion:**By leveraging mobile and social media platforms like Snapchat, Rent the Runway effectively reduces the inherent risks of renting apparel online, fostering a connection with their audience and ensuring a positive rental experience.--- Note: This overview focuses on the educational insights of Rent the Runway’s business model and its innovative marketing strategy via Snapchat.

Answered: Issue 1 (name the issue) Issue 1…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Related questions

Question

Issue 1 (name the issue)

Issue 1 Description. Describe the issue. Explain why it is an issue.

Issue 1 Solution (description). Describe your solution to the issue above

Issue 1 Advantages and disadvantages (description). Explain the advantages and disadvantages of your solution. In this section disadvantages should not outweigh the advantages.

Issue 2 (name the issue)

Issue 2 Description. Describe the issue. Explain why it is an issue.

Issue 2 Solution (description). Describe your solution to the issue above

Issue 2 Advantages and disadvantages (description). Explain the advantages and disadvantages of your solution. In this section disadvantages should not outweigh the advantages.

**Title: Using Snapchat to Reduce Risk at Rent the Runway**

**Overview:**

Rent the Runway is a company that offers rental of high-end dresses and accessories for special events. They cater to customers who desire to wear luxury fashion without purchasing the items outright. This innovative approach allows access to designer clothing at a fraction of the cost.

**Key Points:**

- **Customer Experience:** Rent the Runway is committed to providing a seamless experience by allowing customers to try on two different sizes of each dress before making their decision. This minimizes the risk associated with fit and ensures customer satisfaction.

- **Social Media Strategy:** To further enhance the customer experience and reduce perceived risk, Rent the Runway utilizes Snapchat. Through this platform, they connect with their audience by sharing real-time updates and fashion tips, thus enhancing customer confidence and engagement.

- **Target Audience:** The service primarily targets women who seek high fashion options for events like weddings, galas, and parties, without the financial commitment of purchasing a designer piece.

- **Customer Satisfaction:** The company is dedicated to offering superior customer service, aiming to refine their processes continually. This includes using feedback to improve their offerings and address any concerns.

**Visual Description:**

The accompanying image features Rent the Runway's personalized fitting service, displaying a customer trying on a designer outfit. The service is designed to ensure the customer's chosen pieces fit well, thus emphasizing the attention Rent the Runway pays to individual customer needs.

**Conclusion:**

By leveraging mobile and social media platforms like Snapchat, Rent the Runway effectively reduces the inherent risks of renting apparel online, fostering a connection with their audience and ensuring a positive rental experience.

---

Note: This overview focuses on the educational insights of Rent the Runway’s business model and its innovative marketing strategy via Snapchat.

Expert Solution

Step 1

One of the essential things a company adopts is marketing techniques. Marketing techniques are a kind of technique that helps a company gain a famous reputation and more visibility regarding its particular product. Social and mobile marketing is a kind of marketing technique that is conducted by the use of social media platforms on mobile devices. In today's world, mobile devices are a great channel for advertising and it is mainly influenced by social media platforms. Thus, it is a modern marketing technique adopted by advertisers.