Question 7 Which of the following statements is true of an effective business mission statement? O 1. It is stated after the details of a marketing plan are developed. O 2. It should define a business in terms of goods and services rather than in terms of the benefits customers seek 3. It is based on an analysis of anticipated environmental conditions. O 4. It is kept confidential from customers and stakeholders

Question 7 Which of the following statements is true of an effective business mission statement? O 1. It is stated after the details of a marketing plan are developed. O 2. It should define a business in terms of goods and services rather than in terms of the benefits customers seek 3. It is based on an analysis of anticipated environmental conditions. O 4. It is kept confidential from customers and stakeholders

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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