True or False 1. Consumer behaviour deals with how a consumer purchases, uses and disposes the products. 2. The Stars” in the Boston Consulting Group (BGC) Model represents business unit that is collapsing and needs to be directed. 3. The other name of the marketing mix is the promotional mix. 4. Marketing communication strategy is a way of informing the producers what the company is offering. 5. A company uses distribution channels to make the customers access products and services with ease. 6. Product life cycle (PLC) has five stages which are production, introduction, growth, maturity and decline. 7. In marketing customer needs are the same, as customer wants. 8. A company's market is the set of all actual and potential buyers of the product and services offered. 9. Suppliers are not part of the marketing environment of the business. 10. Market penetration is a strategy that calls to diversify your products and services in a new market. 11. When developing a customer driven strategy, the company must not consider segmentation of the market. 12. The marketing environment of a business is divided into microenvironment and macro environment. 13. In the areas of marketing MIS means Marketing Inputs Systems.
True or False 1.
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