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Which of the following statements holds true for the concept of viral marketing?

Which of the following statements holds true for the concept of viral marketing?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following statements holds true for the concept of viral marketing? It refers to the act of sourcing tasks traditionally performed by specific O 1) individuals to an undefined large group of people or community (crowd) through an open call. It refers to advertising directly about the exchange of money for a good or 2) service. O 3) It refers to the consumer disposition towards a specific good or service. 4 It refers to the exploitation of consumers to do a company's promotional work. 5) It refers to commercials and advertisements presenting facts to influence consumers.
Transcribed Image Text:Which of the following statements holds true for the concept of viral marketing? It refers to the act of sourcing tasks traditionally performed by specific O 1) individuals to an undefined large group of people or community (crowd) through an open call. It refers to advertising directly about the exchange of money for a good or 2) service. O 3) It refers to the consumer disposition towards a specific good or service. 4 It refers to the exploitation of consumers to do a company's promotional work. 5) It refers to commercials and advertisements presenting facts to influence consumers.
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