Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
If product divisions within a company found themselves competing against each other for the same customers, this would reflect ____>
A) a natural consequence of evolving technology
B) a failure to establish effective SBU boundaries within the corporation
C) a misalignment of advertising strategies
D) a healthy means to boost performance from both divisions
E) a clear sign that one division or the other should be sold off
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