Discuss the differences among databases, data warehouses, and data mining. 2. Define what is meant by the following advertising concepts CTR, CPM, CPC, CPA, and VTR.
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
1. Discuss the differences among databases, data warehouses, and data mining.
2. Define what is meant by the following advertising concepts CTR, CPM, CPC, CPA, and
VTR.
3. Briefly describe each of the following types of marketing:
• One-to-one marketing
• Affiliate marketing
• Viral marketing
• Blog marketing
• Social network marketing
• Proximity marketing
4. Briefly discuss each of the five elements of the social marketing process as discussed in
the text: fan acquisition, engagement, amplification, community, and brand strength.
5. Research and briefly explain how ad auctions work at Facebook (i.e. Meta).
6. Research and discuss the difference between Promoted Tweets and Twitter Ads.
| DATA WAREHOUSES | DATA MINING |
| 1. Data warehousing is a database system technology that is used to Analyse data. | 1.Data mining is the process of determining patterns in available data. |
| 2.This procedure aids in the compilation of all relevant forms of data and information from the available ones. | 2.This method extracts only the relevant data and information from large amounts of available data. |
| 3.This technology is entirely carried out by the engineers. | 3.Business owners and entrepreneurs can learn to carry out this process on their own, but they will require assistance from various engineers. |
| 4.It extracts data and stores it in an organized manner, making reporting easier and faster. | 4.This process employs pattern recognition techniques to aid in the identification of available patterns. |
Step by step
Solved in 2 steps
