Homework Help is Here – Start Your Trial Now!
Business
Marketing
Benefits of social media for growth

Benefits of social media for growth

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question
What does the statements mean?
Benefits of social media for growth 1. Increase website traffic Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post Participating in social chats-like the weekly #HootChat on Twitter-can also be a great way to increase your visibility, get attention from new people, showcase your expertise, and drive traffic to your he ads had a 7.9 times lower cost per lead than ads linking to a form on the car manufacturer's website.
Transcribed Image Text:Benefits of social media for growth 1. Increase website traffic Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post Participating in social chats-like the weekly #HootChat on Twitter-can also be a great way to increase your visibility, get attention from new people, showcase your expertise, and drive traffic to your he ads had a 7.9 times lower cost per lead than ads linking to a form on the car manufacturer's website.
2. Boost sales No matter what you sell, social media can help you sell it. Your social accounts are a critical part of your sales funnel-the process through which a new contact becomes a customer. As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and ecommerce. The time is right to align your social marketing and sales goals. For individual sales professionals, social selling is already a critical tool.
Transcribed Image Text:2. Boost sales No matter what you sell, social media can help you sell it. Your social accounts are a critical part of your sales funnel-the process through which a new contact becomes a customer. As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and ecommerce. The time is right to align your social marketing and sales goals. For individual sales professionals, social selling is already a critical tool.
Expert Solution
steps

Step by step

Solved in 3 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS