Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
What does the statements mean?

Transcribed Image Text:Benefits of social media for growth
1. Increase website traffic
Social media posts and ads are key ways to drive traffic to your website.
Sharing great content
from your blog or website to your social channels is a great way to get
readers as soon as you
publish a new post
Participating in social chats-like the weekly #HootChat on Twitter-can also
be a great
way to increase your visibility, get attention from new people, showcase your
expertise, and drive
traffic to your he ads had a 7.9 times lower cost per lead than ads linking to a
form on the car
manufacturer's website.

Transcribed Image Text:2. Boost sales
No matter what you sell, social media can help you sell it. Your social
accounts are a critical
part of your sales funnel-the process through which a new contact becomes
a customer.
As the number of people using social media continues to grow and social
sales tools evolve, social
networks will become increasingly important for product search and
ecommerce. The time is
right to align your social marketing and sales goals. For individual sales
professionals, social
selling is already a critical tool.
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