QUESTION 72 Properly designed and executed, marketing can do which of the following? a. Create a need for something b. Make people buy things they really can’t afford. c. Influence people to do things they don’t want to do. d. Make it more

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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QUESTION 72

Properly designed and executed, marketing can do which of the following?

a.
Create a need for something

b.
Make people buy things they really can’t afford.

c.
Influence people to do things they don’t want to do.

d.
Make it more appealing to buy certain things over others.

 

QUESTION 73

Which represents an intermediary relationship?

a.
A bank provides a loan to an individual purchasing a car.

b.
A private equity firm has invested in a logistics company.

c.
A logistics company purchases truck tires from Goodyear.

d.
A small bank uses an outsourced human resources company for its HR needs.

 

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