Of the following chose the answer that is most true with respect to price?... a. Price is the least flexible element in the marketing mix. b. Price is the totality of all the values that customers give up to gain the benefits of having a product. c. Unlike product features and channel commitments, prices cannot be changed quickly. d. Prices only have an indirect impact on a firm's bottom line.
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
Of the following chose the answer that is most true with respect to price?...
| a. |
Price is the least flexible element in the marketing mix. |
|
| b. |
Price is the totality of all the values that customers give up to gain the benefits of having a product. |
|
| c. |
Unlike product features and channel commitments, prices cannot be changed quickly. |
|
| d. |
Prices only have an indirect impact on a firm's bottom line.
|
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