Louis Vuitton is one of the top luxury brands. LV uses pricing in its marketing mix for its products. Since customers perceive thecompany's products as high-value products, the customers are willing to pay the amount. Thus, the cost price of the productseventually goes very high.A) Value-BasedB) Competitor-Based(c) Cost-plusD Niche

Louis Vuitton is definitely one of the top luxury brands. It charges of price which is generally…

Answered: Louis Vuitton is one of the top luxury…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

Which of the following term best described the following definition when marketer apply pricing strategies involves pricing products that can only be used with the main product? The percentage change in the quantity of "Product A" demanded compared with the percentage change in price in "Product B". By-product pricing Product line pricing Complementary product pricing Breakeven point production Optional product pricing
Consumer perceptions of prices are also affected by alternative pricing strategies. Marriott Hotels, for example, has different brands for differing price points. Building upon the Marriott example, please SCAN the environment to find examples of a company whose pricing strategy is closely tied to its branding strategies.
Fancy Fashions sells jeans for $59 and sweaters for $39, To increase sales of jeans and sweaters, Fancy Fashions promotes this Product Price Bundle: "Buy a pair of jeans and a sweater for $98'. Will this Product Price Bundle will work well to increase the sales of jeans and sweaters? Explain your answer in no more than 2 bullet points.
16. Which pricing objective has the goal of establishing market share? A) Market penetration B) E-business C) Brand recognition D) Brand licensing E) Profit-maximizing
discuss the various factors that affect the pricing of PlayStation product.
Please don't use handwriting please Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts related to strategic pricing methods and tactics in marketing.
A company bases its price on competitors’ current prices. This is a __________ pricing strategy.

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Louis Vuitton is one of the top luxury brands. LV uses pricing in its marketing mix for its products. Since customers perceive th company's products as high-value products, the customers are willing to pay the amount. Thus, the cost price of the products eventually goes very high.