Louis Vuitton is one of the top luxury brands. LV uses pricing in its marketing mix for its products. Since customers perceive thecompany's products as high-value products, the customers are willing to pay the amount. Thus, the cost price of the productseventually goes very high.A) Value-BasedB) Competitor-Based(c) Cost-plusD Niche

Louis Vuitton is definitely one of the top luxury brands. It charges of price which is generally…

Answered: Louis Vuitton is one of the top luxury…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Louis Vuitton is one of the top luxury brands. LV uses pricing in its marketing mix for its products. Since customers perceive th company's products as high-value products, the customers are willing to pay the amount. Thus, the cost price of the products eventually goes very high.