Give an example of a product that has a price that you find difficult to classify as beinghigh or low. Explain why.Explain why fine dining establishments must have very high markups over the cost oftheir foods. Is it possible to be a low-priced fine dining establishment?Should a distributor get a higher margin on a product’s sale than the manufacturer? Howdo you feel about this?What advantages can a convenience store chain, such as 7-eleven, have over traditionalsari-sari stores? How about disadvantages?Give an example of a locally made product that you believe will have a good chance ofcompeting in a regional market. Explain why.Give an instance when a customer care person gave you unsatisfactory service. What wasthe reason and why do you think it happened? How would you address this situation inorder to prevent it from happening again?

High-low pricing is a typical retail pricing technique where an item or administration, is…

Answered: Give an example of a product that has a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Give an example of a product that has a price that you find difficult to classify as being
high or low. Explain why.
Explain why fine dining establishments must have very high markups over the cost of
their foods. Is it possible to be a low-priced fine dining establishment?
Should a distributor get a higher margin on a product’s sale than the manufacturer? How
do you feel about this?
What advantages can a convenience store chain, such as 7-eleven, have over traditional
sari-sari stores? How about disadvantages?
Give an example of a locally made product that you believe will have a good chance of
competing in a regional market. Explain why.
Give an instance when a customer care person gave you unsatisfactory service. What was
the reason and why do you think it happened? How would you address this situation in
order to prevent it from happening again?

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