Who is the middleman between the wholesalers and the consumers? Manufacturer Broker Retailer Wholesaler

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter14: Retailing
Section: Chapter Questions
Problem 7LO
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Who is the middleman between the wholesalers and the consumers?

  1. Manufacturer
  2. Broker
  3. Retailer
  4. Wholesaler
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