When a consumer shows proof of military service, can they qualify for a discount?
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When a consumer shows proof of military service, can they qualify for a discount?
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- Do you provide any kind of discount to customers who served in the military?What elements are consumers likely to consider when evaluating the purchase price of a product they want to own compared with the price of renting that product for a limited time?Why should a purchaser evaluate the cost of making an item instead of simplyevaluating the purchase price? Is this true for all types of products? Why or why not?
- Identify a product important to you that you purchased where you felt that the seller had done a particularly good job of understanding your needs and helping you select and truly benefit from the purchase and use of the product. What were the aspects of design of the product and/or the whole product that you believed were at the heart of this very favorable experience?Explain under what circumstances will a consumer be most likely insensitive to a product’s price?Some high-fashion retailers, notably H&M and Zara, sell what some call“disposable fashion”—apparel priced so reasonably low that it can bedisposed of after just a few wearings. Here is your dilemma: You havean important job interview and need a new suit. You can buy the suit atone of these stores for $129 or at Brooks Brothers for $500. Of course,the Brooks Brothers suit is of higher quality and will therefore lastlonger. How would you use the two value-based approaches describedin this chapter to determine which suit to buy?
- What does the purchaser of a product obtain besides the good, service, or idea itself?The issue raised is whether the practice of reducing the contents of packages without changing the package size or price is deceptive and therefore unethical if manufacturers do not inform consumers of the change. Consumer advocates believe it is; manufacturers do not. What is your thought and position on this issue?What’s the value at which a gift from a supplier orclient becomes troubling?
- Based on what we now know about the essence of relationships, is it possible for a customer to have a relationship with a commercial (or other) firm? Is it possible for a customer to have a relationship with a brand? Is it possible for a firm to have a relationship with a customer—especially a customer who is one of millions of customers? If you said no to any of these, what conditions would have to be met before a relationship would be possible?What must the selling price be for the company to consider selling the rights to the product?An online store posted on their website a product for a lower than usual price. No promotion or special sale was involved. A large number of shoppers visited the website to purchase the product online and save lots of money. If you were the online store manager would you honor or not honor the lower (mistaken) advertised price?