Consumer Behavior Course Chapter 1 has a statement; “People often buy products not for what they do but for what they mean.” From consumers’ standpoint, what do you understand from this statement? Please explain it in detail.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 4DYMP
icon
Related questions
Question

Consumer Behavior Course Chapter 1 has a statement; “People often buy products not for what they do but for what they mean.” From consumers’ standpoint, what do you understand from this statement? Please explain it in detail.

Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Recommended textbooks for you
Marketing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing