Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
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In terms of the costs, will you prefer doing shopping every day or once a year? why
Expert Solution
Step 1 Introduction
Shopping refers to the process through which customers purchase the good or services of their choice, needs, requirements. It is the process through the customers satisfy the needs of their products and services. Shopping can b done for both intangible and tangible products and is done by incurring cost or expense for some product or service.
Costs here refers to the amount that the customer is willing to spend at a given time as per his or her paying or spending capacity. The customer spending capacity depends on his or her income.
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