Some argue that retailers can be eliminated from the distributionchannel because they only add costs to the final product withoutcreating any value-added services in the process. Do you agree with thisperspective? Are consumers likely to make most purchases directly frommanufacturers in the near future? Provide justification for your answers.

Some argue that retailers can be eliminated from the distributionchannel because they only add costs to the final product withoutcreating any value-added services in the process. Do you agree with thisperspective? Are consumers likely to make most purchases directly frommanufacturers in the near future? Provide justification for your answers.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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