Some marketers believe that online stores will replace traditional stores in the near future. Other marketers have opposite opinions, believing traditional stores will still maintain the same position. In what ways and to what extent do you think that non-store retailing poses a threat toconventional retailers? Use examples to support your discussion. Answer the question in 300 words and use at least 2 references to support your answer.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Some marketers believe that online stores will replace traditional stores in the near future. Other

marketers have opposite opinions, believing traditional stores will still maintain the same position.

  • In what ways and to what extent do you think that non-store retailing poses a threat toconventional retailers? Use examples to support your discussion.
  • Answer the question in 300 words and use at least 2 references to support your answer.
Expert Solution
Step 1

 Sorry, we are not supposed to provide any external links or references.

 

Retailing: It depicts the distribution procedure to sell products straight to the final consumers. The retailer creates various strategies to target consumers with certain desires, tendencies, and needs.

A retailer and consumer interact with each other to exchange a product or service. Retailing involves negotiating deals to less its unit costs; the competitive strategy can provide a great differentiation to move ahead in the competition. 

A retail store can be a physical place or online platform where the buyer and seller interchange products or services. 

 

 

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