Ice Shack is an ice cream retailer. It recently opened multiple stores, which it owns and controls, at various locations across South Korea to sell its famous ice creamsand milk shakes. Which type of retailers are the Ice Shack ice cream stores?chain storeswholesaler contractual systemsO B2B format retaileronline independent retailersproduct sale format franchisesO O O O

Answered: Ice Shack is an ice cream retailer. It…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

What is Distribution Channel Strategy?
You are the marketing manager for a product company and you are planning to distribute your product to consumers using retail channel partners. What factors go into establishing the functions that will be performed by your distribution partners, and consequently, will impact the level of commissions paid to the distribution partners?
Analyse and explain a commercial risk Sushiro faced when it operates overseas and what is your suggested action(s) for Sushiro? Explain
Explain the term “channel length and “width mean” in regards to a distribution channel?
Should management weigh the costs and benefits of holding items at a larger number of places throughout a wider geographical region vs moving products over longer distances to customers? Why is this happening, and how did it come to be this way? Please provide clarification and provide instances.
What will be the impact of choice of Distribution Channel(s) ?
Even though specialization and division of labor is the fundamental basis for allocating distribution tasks, can the channel manager make decisions about using intermediaries and facilitating agencies solely on that basis? Explain why or why not.
What are the functions performed by the distribution channels in cosmetivs products? How are some of these functions performed in Shiseido's operation in China?
Traditional channels of distribution Multiple Choice do not perform bulk-breaking activities. are usually preferred to other distribution arrangements. are more easily controlled than corporate channel systems. may involve little or no cooperation among channel members. are usually controlled through strong legal contracts.

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Ice Shack is an ice cream retailer. It recently opened multiple stores, which it owns and controls, at various locations across South Korea to sell its famous ice crea and milk shakes. Which type of retailers are the Ice Shack ice cream stores?