In what ways and to what extent do you think that non-store retailing poses a threat to conventional retailers? Use examples to support your discussion.
In what ways and to what extent do you think that non-store retailing poses a threat to conventional retailers? Use examples to support your discussion.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Some marketers believe that online stores will replace traditional stores in the near future. Other
marketers have opposite opinions, believing traditional stores will still maintain the same position.
In what ways and to what extent do you think that non-store retailing poses a threat to
conventional retailers? Use examples to support your discussion.
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