Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
100%
Explain how the new rules of retail merchandising support the idea that the consumers
are “rational customer” is just a myth
Expert Solution
Step 1
Consumer:
A consumer is a person who uses a product finally. A consumer and a customer are different. A customer is the one who purchases the product and a consumer is the one who uses it. This means that a customer can be a consumer too.
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Solved in 4 steps
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