what is the importance of customer service in a retail business

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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what is the importance of customer service in a retail business

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Every business main aim is to gain profit and to increase their sales but its enough . Customer service plays a important role in retail business. Customer service refers about providing the seamless experiences which cares about that whether the customer is satisfied with their purchase or not. Customer service is very important in every retail business and it must be the top priority for every retail business as :

It turns the casual purchasers into the loyal customers , by providing the excellent customer service, you can convert the regular customers into the loyal one and can also be ready to pay more due to best customer service.

 

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