Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Compare and contrast the concept of retail strategy & merchandising strategy
Expert Solution
Step 1: Introduction
The customer acquisition on the continuous basis is the major aim of the companies especially when the market is highly competitive in nature. The strategies to attract customers could be different and among them the most significant are retail strategy and merchandise strategy. The effectiveness of these strategies affect the customer experience and build attitude or perception towards particular brand, product, in-store facility or online platform.
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