Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Part of the pricing strategy for TBSL bars was based on the message; another part of the strategy was to set a price that they could charge:
A) when they went into national retailers like
Starbucks and Whole Foods
B) when they went into Target stores
C) when they offered discounts for bulk purchases
D) when they achieved scale
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