"Belle's Boutique starts off clothing full price for 4 weeks, discounts it to 25% of for 2 weeks, discounts it to 50% off for 2 more weeks, and then marks it down to below cost. Belle's Boutique uses a _________ strategy for pricing. high-low everyday low pricing skimming status quo competitive parity
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
"Belle's Boutique starts off clothing full price for 4 weeks, discounts it to 25% of for 2 weeks, discounts it to 50% off for 2 more weeks, and then marks it down to below cost. Belle's Boutique uses a _________ strategy for pricing.
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high-low |
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everyday low pricing |
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skimming |
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status quo |
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competitive parity |
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