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Chapter 11 – Pricing StrategyDiscuss why it is important to consider pricing from a strategic rather than a tactical perspective.Chapter 13 – Sales, Digital, and Direct Marketing StrategiesDiscuss whether the internet may replace conventional catalogs and direct mail methods of promotion.

Chapter 11 – Pricing StrategyDiscuss why it is important to consider pricing from a strategic rather than a tactical perspective.Chapter 13 – Sales, Digital, and Direct Marketing StrategiesDiscuss whether the internet may replace conventional catalogs and direct mail methods of promotion.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Chapter 11 – Pricing StrategyDiscuss why it is important to consider pricing from a strategic rather than a tactical perspective.Chapter 13 – Sales, Digital, and Direct Marketing StrategiesDiscuss whether the internet may replace conventional catalogs and direct mail methods of promotion.

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