Why is location-based marketing so attractive to marketers? Why are in-app ads becoming so important to marketers? Research has shown that many consumers use the Internet to investigate purchases before buying, which is often done in a physical storefront. What implication does this have for online merchants? What can they do to entice more online buying rather than pure research? What pricing strategy turned out to be deadly for many e-commerce ventures during the early days of e-commerce? Why? Is price discrimination different from versioning? If so, how?
Why is location-based marketing so attractive to marketers? Why are in-app ads becoming so important to marketers? Research has shown that many consumers use the Internet to investigate purchases before buying, which is often done in a physical storefront. What implication does this have for online merchants? What can they do to entice more online buying rather than pure research? What pricing strategy turned out to be deadly for many e-commerce ventures during the early days of e-commerce? Why? Is price discrimination different from versioning? If so, how?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Why is location-based marketing so attractive to marketers?
Why are in-app ads becoming so important to marketers?
Research has shown that many consumers use the Internet to investigate purchases before buying, which is often done in a physical storefront. What implication does this have for online merchants? What can they do to entice more online buying rather than pure research?
What pricing strategy turned out to be deadly for many e-commerce ventures during the early days of e-commerce? Why?
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