Assume you are involved in a price planning for a manufacturer of backpacks who sells to consumers through various channels of distribution. (a) Describe two market segments that should be charged differently for these items. Explain why different prices would be appropriate. (b) Suggest two types of price-segmentation fences that would make it possible to charge each segment a different price.

Assume you are involved in a price planning for a manufacturer of backpacks who sells to consumers through various channels of distribution. (a) Describe two market segments that should be charged differently for these items. Explain why different prices would be appropriate. (b) Suggest two types of price-segmentation fences that would make it possible to charge each segment a different price.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Assume you are involved in a price planning for a manufacturer of backpacks who sells to consumers through various channels of distribution.

(a) Describe two market segments that should be charged differently for these items. Explain why different prices would be appropriate.
(b) Suggest two types of price-segmentation fences that would make it possible to charge each segment a different price.

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