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Which statement is true about comparison shopping? Multiple Choice Consumers involved in comparison shopping situations are seldom involved in the purchase decision. Consumers involved in comparison shopping have a well-developed preference for a brand or model. Enclosed malls offer benefits to consumers interested in comparison shopping. Consumers avoid comparison shopping when the store is located in a destination store. Retailers with similar products that locate near each other make comparison shopping more difficult.

Which statement is true about comparison shopping? Multiple Choice Consumers involved in comparison shopping situations are seldom involved in the purchase decision. Consumers involved in comparison shopping have a well-developed preference for a brand or model. Enclosed malls offer benefits to consumers interested in comparison shopping. Consumers avoid comparison shopping when the store is located in a destination store. Retailers with similar products that locate near each other make comparison shopping more difficult.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which statement is true about comparison shopping? Multiple Choice Consumers involved in comparison shopping situations are seldom involved in the purchase decision. Consumers involved in comparison shopping have a well-developed preference for a brand or model. Enclosed malls offer benefits to consumers interested in comparison shopping. Consumers avoid comparison shopping when the store is located in a destination store. Retailers with similar products that locate near each other make comparison shopping more difficult.
Transcribed Image Text:Which statement is true about comparison shopping? Multiple Choice Consumers involved in comparison shopping situations are seldom involved in the purchase decision. Consumers involved in comparison shopping have a well-developed preference for a brand or model. Enclosed malls offer benefits to consumers interested in comparison shopping. Consumers avoid comparison shopping when the store is located in a destination store. Retailers with similar products that locate near each other make comparison shopping more difficult.
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