Many companies and people use online platforms to market and sell their products. The downside is that consumers can't physically touch or closely inspect an item before they purchase it. Online shopping forces a mutual trust between the buyer and the seller. Why is it important that there is emphasis on trust when a consumer makes an online purchase?
Many companies and people use online platforms to market and sell their products. The downside is that consumers can't physically touch or closely inspect an item before they purchase it. Online shopping forces a mutual trust between the buyer and the seller. Why is it important that there is emphasis on trust when a consumer makes an online purchase?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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companies and people use online platforms to market and sell their products. The downside is that consumers can't physically touch or closely inspect an item before they purchase it. Online shopping forces a mutual trust between the buyer and the seller.
Why is it important that there is emphasis on trust when a consumer makes an online purchase?
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