Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Belle Femme recently launched a new product for skin care treatment in Malaysia market. As a sales agent for Belle Femme you are appointed to assist the Guardian outlet managers for sales promotion. Justify THREE popular customer sales promotion items to Guardian outlet manager.
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