How would you serve this target market? What is a suitable marketing plan? Specifically, what positioning do you choose? What considerations underlie your pricing decision? And how do you plan to approach the selling process?
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
How would you serve this target market? What is a suitable marketing plan? Specifically, what positioning do you choose? What considerations underlie your pricing decision? And how do you plan to approach the selling process?
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