In the wake of COVID crisis, Container Store, a retailer offering storage and organization products, decided to introduce temporary price reductions for its popular Elfa storage solutions, which are sold online. That is, Container Store acted along following dimension of its tactical mix Distribution Communications Incentives Brand
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
In the wake of COVID crisis, Container Store, a retailer offering storage and organization products, decided to introduce temporary price reductions for its popular Elfa storage solutions, which are sold online. That is, Container Store acted along following dimension of its tactical mix
- Distribution
- Communications
- Incentives
- Brand
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