Which of the following pressures a firm to improve its local responsiveness? A) the desire to provide uniform service to consumers B) the need to accommodate differences in Regulatory codes regarding product pricing channels C) the desire to capitalize on converging consumer trends D) the need to conduct global sourcing
Which of the following pressures a firm to improve its local responsiveness? A) the desire to provide uniform service to consumers B) the need to accommodate differences in Regulatory codes regarding product pricing channels C) the desire to capitalize on converging consumer trends D) the need to conduct global sourcing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following pressures a firm to improve its local responsiveness?
A) the desire to provide uniform service to consumers
B) the need to accommodate differences in Regulatory codes regarding product pricing channels
C) the desire to capitalize on converging consumer trends
D) the need to conduct global sourcing
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