Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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pplease provide explaination as to why the other options are incorrect. thank you

Transcribed Image Text:Why do department stores organize some of their categories around national brands
as opposed to the traditional classification scheme?
O It is helpful to the vendors as they can make their quotas in department stores.
O Merchandise can be purchased and coordinated around a central theme.
It is ethical for retailers to support their vendors by selling their national brands.
Sales are unpredictable and retailers prefer a sure thing with national brands.
National brands are much more profitable for the retailer than the private
brands.
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