To compete with the national brands, Target created a private brand called TargetUp. The brand has become so popular that Target now licenses it to retailers in 15 countries where Target has no stores of its own. In effect, TargetUp has grown into __________
To compete with the national brands, Target created a private brand called TargetUp. The brand has become so popular that Target now licenses it to retailers in 15 countries where Target has no stores of its own. In effect, TargetUp has grown into __________
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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To compete with the national brands, Target created a private brand called TargetUp. The brand has become so popular that Target now licenses it to retailers in 15 countries where Target has no stores of its own. In effect, TargetUp has grown into __________.
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