Procter & Gamble sends new parents home from the hospital with asample of Pampers diapers, and it has started sending Fusion ProGliderazors to each young man in America on his 18th birthday. What arethe likely goals of such marketing tactics? How could Procter & Gamblemeasure how well it has achieved these goals with its free giveaways?
Procter & Gamble sends new parents home from the hospital with asample of Pampers diapers, and it has started sending Fusion ProGliderazors to each young man in America on his 18th birthday. What arethe likely goals of such marketing tactics? How could Procter & Gamblemeasure how well it has achieved these goals with its free giveaways?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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| Procter & Gamble sends new parents home from the hospital with a sample of Pampers diapers, and it has started sending Fusion ProGlide razors to each young man in America on his 18th birthday. What are the likely goals of such marketing tactics? How could Procter & Gamble measure how well it has achieved these goals with its free giveaways? |
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