1. Roshan enterprise has only one product, i.e. GingerMix Plus (healthy juice). The owner of the company would like to get your help to redesign the labelling on the box of the product, as below: ROMAN GINGERMIX PLUS+ BONAN GING MIX PLUIS+ You may visit the following website to understand better about the product: go to Lazada online shopping platform and search for Roshan gingermix-plus. a) Who would be the target market for this product? Why? [word limit: 200 words] b) What value of this product can the company propose to its target customers? List three values and explain them briefly. [word limit: 100 words] c) Draw the new design for the above two labels (they are the two sides of the packaging of the product, i.e. GingerMix Plus)[Size of each label: 14cm x 4cm]. Explain briefly your design (e.g. the novelty of your design, the reasons of putting somethings on your design etc.) [word limit: 200 words] [Design + Explanation]

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section: Chapter Questions
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Please solve in 60 minutes about marketing thank u

The link website

https://www.lazada.com.my/products/combo-deal-roshan-gingermix-plus-mixed-juice-health-drink-ginger-garlic-lemon-turmeric-ready-stock-shipped-from-malaysia-i2542940912-s11276503563.html?spm=a2o4k.searchlist.list.9.18caa60aaySfSH&search=1&freeshipping=1

Note : Please solve the word according to the specified amount

 

 

1. Roshan enterprise has only one product, i.e. GingerMix Plus (healthy juice). The
owner of the company would like to get your help to redesign the labelling on the
box of the product, as below:
ROMAN
GINGERMIX
PLUS+
BONAN
GING MIX
PLUIS+
You may visit the following website to understand better about the product:
go to Lazada online shopping platform and search for Roshan gingermix-plus.
a) Who would be the target market for this product? Why?
[word limit: 200 words]
b) What value of this product can the company propose to its target customers?
List three values and explain them briefly. [word limit: 100 words]
c) Draw the new design for the above two labels (they are the two sides of the
packaging of the product, i.e. GingerMix Plus)[Size of each label: 14cm x
4cm]. Explain briefly your design (e.g. the novelty of your design, the
reasons of putting somethings on your design etc.)
[word limit: 200 words]
[Design + Explanation]
Transcribed Image Text:1. Roshan enterprise has only one product, i.e. GingerMix Plus (healthy juice). The owner of the company would like to get your help to redesign the labelling on the box of the product, as below: ROMAN GINGERMIX PLUS+ BONAN GING MIX PLUIS+ You may visit the following website to understand better about the product: go to Lazada online shopping platform and search for Roshan gingermix-plus. a) Who would be the target market for this product? Why? [word limit: 200 words] b) What value of this product can the company propose to its target customers? List three values and explain them briefly. [word limit: 100 words] c) Draw the new design for the above two labels (they are the two sides of the packaging of the product, i.e. GingerMix Plus)[Size of each label: 14cm x 4cm]. Explain briefly your design (e.g. the novelty of your design, the reasons of putting somethings on your design etc.) [word limit: 200 words] [Design + Explanation]
Expert Solution
Step 1

Note: Third part of the question may not be answered as it demands designing a label that is not covered under Bartleby Q&A.

A target market is precisely a segmented group that is most likely to purchase a firm's products/services. A marketing strategy is choosing and detailing one or more target markets that a company’s product/service will recognize for its business opportunities.

A particular group of customers at which a company aims its products and services is the target market. The targeting market is the market of customers who are most likely to purchase from the company.

 

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