People • Individuals on marketing Price Place • Positioning • List • Discounts • Credit • Payment • Trade channels • Sales activities support • Channel • Individuals on customer methods number contact • Segmented • Recruitment • Culture/ image • Training • Free or value- channels added elements and skills • Remuneration

People • Individuals on marketing Price Place • Positioning • List • Discounts • Credit • Payment • Trade channels • Sales activities support • Channel • Individuals on customer methods number contact • Segmented • Recruitment • Culture/ image • Training • Free or value- channels added elements and skills • Remuneration

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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