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1. What are the considerations taken in venturing into a new business?

1. What are the considerations taken in venturing into a new business?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What's In Guide Questions: 1. What are the considerations taken in venturing into a new business? 2. What are the risks involved in venturing into a new business? (e.g. restaurant business). 3. Is there a market for the product/services you want to offer? 4. Are the products/services you plan to offer basic necessities or not? 5. Can you identify the players in the industry? 6. What are the salient features/competitive edge of the product/services your plan to offer? 7. Do you have the managerial competence and technical expertise to run the business? 8. Do you have distribution channels by which you can sell you products/services? 9. Do you have the financial resources to start and operate the business?
Transcribed Image Text:What's In Guide Questions: 1. What are the considerations taken in venturing into a new business? 2. What are the risks involved in venturing into a new business? (e.g. restaurant business). 3. Is there a market for the product/services you want to offer? 4. Are the products/services you plan to offer basic necessities or not? 5. Can you identify the players in the industry? 6. What are the salient features/competitive edge of the product/services your plan to offer? 7. Do you have the managerial competence and technical expertise to run the business? 8. Do you have distribution channels by which you can sell you products/services? 9. Do you have the financial resources to start and operate the business?
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