Think of a business idea you would like to turn into a small business, and run as a small business owner? What would be your steps in making this business a reality? What are the important considerations when opening a small business?
Think of a business idea you would like to turn into a small business, and run as a small business owner? What would be your steps in making this business a reality? What are the important considerations when opening a small business?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Think of a business idea you would like to turn into a small
business, and run as a small business owner? What would be
your steps in making this business a reality? What are the
important considerations when opening a small business?
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There are two basic where questions to be considered when starting a small business (as opposed to the: who, what, when, why, and how questions). The first one is, “Where are my customers?” and the second question is:
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