identify cigna pharmacy competitors and external environments and within recent Industry trends review the latest trends within your industry and the potential for the trends to affect your organization positively or negatively. In addition, consider major trends of other industries and the potential impact the trends may have on your organization. • Competitors website and social media presence (LinkedIn, Facebook, Twitter, etc.). Review and assess what your competition is doing. Is your competitor’s social presence more effective than yours? What can you learn from what or how they are promoting? What are their clients saying about their electronic presence?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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identify cigna pharmacy competitors and external environments and within recent Industry trends review the latest trends within your industry and the potential for the trends to affect your organization positively or negatively. In addition, consider major trends of other industries and the potential impact the trends may have on your organization. • Competitors website and social media presence (LinkedIn, Facebook, Twitter, etc.). Review and assess what your competition is doing. Is your competitor’s social presence more effective than yours? What can you learn from what or how they are promoting? What are their clients saying about their electronic presence?
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