Executive Summary FOR WALMART Company Description Briefly describe the organization and offerings (products and/or services) your marketing plan focuses on, and the problem(s) they solve. Target Segment Identify and briefly describe your target segment. Competitive Advantage Explain your organization’s competitive advantage.
Executive Summary FOR WALMART
Company Description
Briefly describe the organization and offerings (products and/or
Target Segment
Identify and briefly describe your target segment.
Competitive Advantage
Explain your organization’s competitive advantage.
With its headquarters in Bentonville, Arkansas, Walmart is a multinational American retail company that runs a chain of hypermarkets (also known as supercenters), discount department stores, and grocery shops. Sam Walton established the business in the neighborhood of Rogers, Arkansas, in 1962, and it was officially registered under Delaware General Corporation Law on October 31, 1969. Additionally, it owns and runs the retail warehouses for Sam's Club.
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