Sectone A dentist in Mexico City, Mexice has decided to target adult orthodontia patients in the southwestem US He offers the invisalgn braces, invisible braces that are rather high priced in the US. Because of the lower cost of labor and the lower price in Mexico, he can beat the price of an US provider by at least 40. H spouse owns a four star hotel in Cancun, Mexico Suggest a prioing approach for this dental clinic He wants to develop a website and is also thinking of marketing his clinic on YouTube, what advice would you give him on how to go about doing this?
Sectone A dentist in Mexico City, Mexice has decided to target adult orthodontia patients in the southwestem US He offers the invisalgn braces, invisible braces that are rather high priced in the US. Because of the lower cost of labor and the lower price in Mexico, he can beat the price of an US provider by at least 40. H spouse owns a four star hotel in Cancun, Mexico Suggest a prioing approach for this dental clinic He wants to develop a website and is also thinking of marketing his clinic on YouTube, what advice would you give him on how to go about doing this?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:marketing for health care class. answer both the
questions please
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A dentist in Mexico City, Mexica, has decided to target adult orthodontia patients in the southwestern US. He offers the invisalign braces, invisible
braces that are rather high priced in the US. Because of the lower cost of labor and the lower price in Mexico, he can beat the price of an US
provider by at least 40. His spouse owns a four star hotel in Cancun, Mexico.
Suggest a pricing approach for this dental clinic.
He wants to develop a website and is also thinking of marketing his clinic on YouTube, what advice would you give him on how to go about doing
this?
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