Sectone A dentist in Mexico City, Mexice has decided to target adult orthodontia patients in the southwestem US He offers the invisalgn braces, invisible braces that are rather high priced in the US. Because of the lower cost of labor and the lower price in Mexico, he can beat the price of an US provider by at least 40. H spouse owns a four star hotel in Cancun, Mexico Suggest a prioing approach for this dental clinic He wants to develop a website and is also thinking of marketing his clinic on YouTube, what advice would you give him on how to go about doing this?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

3

marketing for health care class. answer both the
questions please
All Sectn
A dentist in Mexico City, Mexica, has decided to target adult orthodontia patients in the southwestern US. He offers the invisalign braces, invisible
braces that are rather high priced in the US. Because of the lower cost of labor and the lower price in Mexico, he can beat the price of an US
provider by at least 40. His spouse owns a four star hotel in Cancun, Mexico.
Suggest a pricing approach for this dental clinic.
He wants to develop a website and is also thinking of marketing his clinic on YouTube, what advice would you give him on how to go about doing
this?
Transcribed Image Text:marketing for health care class. answer both the questions please All Sectn A dentist in Mexico City, Mexica, has decided to target adult orthodontia patients in the southwestern US. He offers the invisalign braces, invisible braces that are rather high priced in the US. Because of the lower cost of labor and the lower price in Mexico, he can beat the price of an US provider by at least 40. His spouse owns a four star hotel in Cancun, Mexico. Suggest a pricing approach for this dental clinic. He wants to develop a website and is also thinking of marketing his clinic on YouTube, what advice would you give him on how to go about doing this?
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning