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- Kerrigan Corporation announced on November 1, 2021 that company's CEO has been terminated and that James McCabe will become the company's new CEO. Kerrigan has had decreasing income over the last several of years. McCabe will be responsible for improving Kerrigan's future performance. What earnings management technique will the company probably utilize as a result of hiring a new CEO? Question 31 options: a) Accelerating future period expenses into the current period b) Accelerate current period revenues into future periods c) Big Bath d) Increase cookie jar reservesQuestion 3 In this problem we will decompose a naive comparison of averages into a treatment effect and selection bias. Suppose a wine seller has 1000 different wines on offer and decides to advertise half of them. We are asked to assess the effect of advertising on wine sales, and are given last month's sales figures. a) Explain in words why the 'naive' comparison of sales figures may not be informative of the ATE, ATT or ATU. b) What do you need to assume about selection bias for the comparison of sales figures to be informative of the ATE, ATT and ATU? Also write your answer in terms of conditional expectations. c) Can the naive comparison equal the ATE even with selection bias? Explain. d) Assume average sales for advertised wines were $600, whereas non-advertised wines were $800. Assume also that the selection bias in o is -$300 and the selection bias in y, is -$400. Complete the table below and explain your answers. (Note: Half of wines are advertised). Not Advertised Advertised…Question 1: Should the marketing budget be maintained or increased during a recession or economic downturn? During a recession, the immediate desire of many companies is often to simply cut costs. The marketing department can be selected for this cut and in some cases is the first area cut. One could argue that the marketing spend is the one spend or investment in a company which should be maintained or even increased during a recession or economic downturn. Take a position: Marketing spend should be maintained or increased during a recession or economic downturn versus Marketing spend should be cut along with all the other spending in the organisation.