4 Question 19Which of the following is not a characteristic that should be possessed by a marketing objective?O It should be measurable.O It should be expressed in clear, simple terms.O It should be consistent with both business-unit and corporate strategies.O It should specify a time frame for its accomplishment.O It should be open ended in terms of time.

A marketing objective is a crucial component of a marketing plan and serves as a clear statement of…

Answered: Question 19 Which of the following is…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Ch. 19 Q9
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