Answered: 16. Why do firms use event…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The reservations office is receiving inquiries from guests about the festival going on in your city. With whom should the front office manager collaborate if she wants to create a package that includes tickets to the festival? Question 1 options: a) Controller b) Sales c) Concierge d) Marketing
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Make a unique and organize 'EVENT PROPOSAL' of the Southern American Festivals. Guide Questions: •Type of Southern American Event/s: •Name of the Event: •Scope of the event: •Strategic Goals of the event: •Objectives of the event: •Goal of the event: •Concept of the event: Materials needed in organizing the event:
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16. Why do firms use event sponsorship?.