Q2 A soap company has been selling their soap to consumers with great success.However, recently they have become aware that their soap is also a tremendousgrease cutter and could be sold to industry.. Which category of business customers could the company target and why?

A product is manufactured for various uses. It is not necessary that a certain product can be used…

Answered: A soap company has been selling their…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Ch 11 Q10
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A soap company has been selling their soap to consumers with great success. However, recently they have become aware that their soap is also a tremendous grease cutter and could be sold to industry. . Which category of business customers could the company target and why?