Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
\6.
Write short notes on Contract Marketing
Expert Solution
Step 1
Contract marketing is a type of marketing in which a company undertakes the marketing activities of some other company that is the main owner of the product or service. In other words, it can be said that there is a contract between two companies in which the first company owns a product and its trademark while on the other hand, the other company is responsible for carrying out office marketing activities.
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